Child Pornography an Epidemic Essay

The internet can be a useful tool when used for the right reasons, but what about the wrong reasons, such as child pornography? Child pornography is growing in astounding numbers, it is gaining more popularity every year and there is still not enough legislation to help slow it down. Society has become overly sexually stimulated, simple sexual pleasures are now not enough in many people’s minds, which may lead to harmful, unhealthy sexual desires. Sexual abuse of minors has become a huge social problem in the world today. For a philosopher such as Plato was it normal to live this way? What was and is now considered to be a normal way of living? Pornography comes in different forms such as pictures, film or writing which stimulates sexual arousal. Child pornography is the deliberate abuse of a minor, it not only destroys Childs self-esteem but it later becomes an issue for society to deal with as well. Children are forced to endure both physical and mental harm. A young mind does not have the capability of understanding that what is happening to them is wrong. The young victims are usually lured into watching explicit materials first by the pedophile, in which it is made to seem as though these acts are acceptable and that â€Å"everyone is doing it†. According to Enough. org, Child pornography is one of the fastest growing industries online, it has become a 3 billion dollar industry. Many of the victims blame themselves for what has happened to them because they â€Å"allowed† the abuse to happen or continue. Many of these children suffer from depression, post-traumatic stress disorder, emotional numbing and have trouble sleeping or concentrating. Most pedophiles begin by watching soft porn, and then the addiction escalates which leads them to watch more intense explicit materials. Later, these more hardcore images or film may not satisfy the addiction, this is when they turn there fantasy world into reality becoming sexual predators. As seen by millions on an NBC show called â€Å"How to Catch a Predator† hosted by Chris Hansen, many of these men had no issues meeting an under aged girl or boy for sexual satisfaction. These men ranged from your everyday white collar worker to a Rabbi, Priest, teacher, doctor or even a father who brought his young son along. Perversion in these individuals can be so intense that these are the lengths some of these predators will go to. Who can we trust anymore when most of these individuals are off the radar, meaning they haven’t been caught yet? It’s no wonder so many of our children are more sheltered than ever. When I was growing up rain, snow or sun shine my friends and I were outside playing. Today most of our children are behind a television/ computer screen most of the time. I feel parents should be more vigilant when leaving there child with certain individuals, including child care providers, coaches, even your best friends extended family. People need to rely on their instincts more than ever. According to an article on businessinder. com there are 116,000 searches for child pornography every day. The porn industry as a whole earns $3,000 per second! Americans Account for over half of the world’s porn revenue. I feel that for most of these sexuak predators there is not much that can be done at this time. The two main options available are either jail time or some a form of counseling. I do not believe these sexual desires could ever disappear completely. There is a big difference when taking into account alcohol/drug abuse versus child pornography addiction. An addict can be rehabilitated and in many cases they replace there drug or alcohol addiction with other addictions, usually positive outlets, but how the mental state of a sexual predator could possibly change is a question that is still goes unanswered. If it were possible to rehabilitate a pedophile what would their outlet later be? As further demonstrated by a quote from mentalhealthamerica. net- â€Å"Mental health professionals have difficulty determining which sex offenders are likely to be dangerous if not committed and what if any treatment should be provided. This means that courts, which must rely on professional expertise, will regularly make mistakes in deciding who should be committed or released, with serious consequences for both the public and the offender†. Many pedophiles are classified as having â€Å"Antisocial† personality disorder, because of the taboo nature of this addiction it is no wonder they often isolate themselves. Being that the system has no set way of dealing with these individuals it is difficult to understand what the possible outcome of any type of treatment could be. Enough. org states there are approximately 650,000 registered sex offenders in the United States alone. Of course, not every country agrees that marrying an under aged person is a crime or taboo. We could look at polygamy in the world for example. This is a normal practice for many Muslim and Islamic communities. Many of the leaders in these communities marry young girls and many of them are asked to bear their children at a young age because this is when they are the most fertile. For outsiders this type of behavior is very taboo but for the polygamist community it is very common. The same could be said for cults and tribes around the world, many of the young girls in cults are told that relationships with their spiritual leader will bring them closer to God or whomever they believe in. On the other hand, Plato believed people are evil because of ignorance. Plato held the same belief as Socrates that no one knowingly does what he knows to be bad for his soul. Plato uses the term â€Å"just† when speaking about the highest form of life possible. In the city, the shape of a just or good life is one that is specialized. According to Plato, no one but philosophers can achieve a truly good life, because they alone are born with the capacity to recognize the good. He states, â€Å"The pleasure pertaining to the sight of what is cannot be tasted by anyone except the philosopher† (Rep. 82c5). Though, in the Republic, it seems that Plato is trying to give hope to his readers and inspire them to attain what is good and just in their own lives. To him, human limitations can be overcome through instruction. Could this instruction also help the pedophile on his road to reform? I wouldn’t say that individuals with anti-social personality disorder â€Å"live in the dark† per se, I believe the fear of persecution by the public leads them to live in the shadows. The problem is that many of these individuals are educated and very well regarded in their communities. They live among us and are able to function in society as normal citizens of society most of the time, and it is usually behind closed doors where there double life emerges. When thinking of Plato it was evident that he was a homosexual, he was attracted to both men and young boys, therefore I am not sure that he would have much of an issue with the behavior of today’s pedophiles. It seems to have been normal practice in Greece to have relations with young boys, ranging from the ages of 12-17 years of age. Men taught the young boys rules of adulthood, the young boys played the passive role while the older men played the masculine role in the relationship. I do realize that times were much different back then, as knowledgeable as these philosophers where, when thinking about present day, it is very obvious much was left to be learned as far as proper relationships and age limitations are concerned. The concern I had about some of the behaviors towards young men and or women are whether or not these youths had a say in their involvement in these relationships. Where they forced into some of them or did they willingly participate? Did the parents freely give up their children or did they not have a say? Being that I am from today’s generation and society I cannot fathom allowing my 12 year old son to commit to a relationship with another grown man. Did they not believe they were harming these young people? It seems as though they experienced no guilt but only pleasure and satisfaction when gaining a relationship with a young boy. Because the boy’s role was passive submissive, I feel there was a sense of low self-worth associated with that. What did these men do when the boys grew hair on their chests and beards on their faces? Did they simply get rid of them or did they continue the relationship? In some cases I would think they held on to the ones they truly cared for, whatever that meant. What then came of the boys who became adults? Did they also continue the cycle of having relations with young boys? If these boys did not have sexual desires for men, but were constantly being wooed by these prestigious older men then it is obvious that they sometimes gave in to these relationships unwillingly. Much like todays pedophiles it seems as though the boys were lured with promises of a secure and happy friendship/relationship. As with today’s predators they also took their time getting to know the victim before initiating sexual relations. Though intercrural sex was widely practiced, meaning penetration of the penis between the thighs was used very often back then, I still feel the children felt huge sense of belittlement. Therefore in regard to Plato’s idea of a good life, I in contrast believe the good life consists of being happy whether you are educated or not, rich or poor. I grew up poor, my father quit school after the eighth grade, and despite this we had a happy home life. I do feel receiving a traditional education is very helpful, but in some cases it is not necessary. It is human nature to continuously learn new things throughout our lifetime. As we grow older we become so much more knowledgeable about everything around us. I think experiencing things first hand speaks volumes about ones level of maturity. I feel the way we should live to attain happiness is to never have limitations, we should always have the option to keep learning be it through instruction or self-learning. Life should never be left a standstill, people should never feel sorry for themselves or hopeless. If someone wants to be happy and not feel jealous of the way their neighbor is able to live then something can always be done about it. If someone feels unworthy or depressed they can seek out counseling. I do believe that what is good for me is not necessarily what is good for someone else. Culture and personal upbringing obviously have a lot to do with how individuals behave within society. I completely agree with Socrates statement, that the unexamined life is not worth living. Both Socrates and Plato believed that seeking wisdom through examination of life transformed ones soul. By making that choice we moved towards a good life. Lastly, we have yet to learn what a goes through a pedophiles mind and why it is that they can have sexual desires for under aged kids. Though a sad, isolated life for today’s sexual predators, the same could not be said for the days of Plato and the workings of the world back then. I myself feel immense joy and happiness by helping others, not by causing sorrow and pain that is felt by the unfortunate victims involved in these horrific acts. The psychological world has yet to learn the true cause or therapy that will help these individuals, we can only be hopeful that much needed changes come in the near future.

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Tube in tube condensers Small tube in tube condensers Straight tube in tube condensers Shell and water cooled condensers Vertical shell and coil water cooled condensers Shell and tube water cooled condensers Vertical shell and tube condensers Surface condenser Counter flow in condensers Cross flow in condensers Air cooled condensers Cooling Tower Re circulated water system Condenser control Condenser capacity Condensing temperature control Expansion valve Objectives Expansion device Superheat sensor on dry expansion circuit Thermostatic expansion valve Automatic expansion valveThermal electric expansion valve Capillary tube High pressure float valve Low pressure float valve TWO Control Operation of thermostatic expansion valve TWO Operation Evaporator Evaporator Control Splitting finned – tube evaporator coils Row – split coil configuration Refrigeration accessories and their locations Superconductivity. Webby. Com Filtering and drying Pressure controls and their applic ation Window air conditioners The refrigeration system of the window air conditioner Parts of the window air conditioners The reiteration system to the window air conditioner :The refrigeration system of the window air conditioner: Types of Split A/c Parts of a split air – conditioning system Air filter Outdoor unit Refrigerant piping or tubing Working of split AC Pressure sides Air Conditioning schematic system : The various steps involved in this method are: 1. Select suitable velocities in the main and branch ducts. 2. Find the diameters of main and branch ducts from airflow rates and velocities for circular ducts. For rectangular ducts, find the cross – sectional area from flow rate and velocity, and then y fixing the aspect ratio, find the two sides of the rectangular duct. . From the velocities and duct dimensions obtained in the previous step, find the frictional pressure drop for main and branch ducts using friction chart or equation

Aging and Disability Worksheet Essay Example for Free (#5)

Aging and Disability Worksheet Essay ? Answer the following questions in 100 to 200 words each. Provide citations for all the sources you use. †¢ What is ageism? How does ageism influence the presence of diversity in society? Ageism is defined as prejudice and discrimination against old people. Schafer writes that for the ageist, elderly persons reflect the image of disease, death, and dying as well as a reminder that we all be old one day (2012,pp. 395-396). Another stereotype of the elderly is that they are slow and mentally dysfunctional. All of this is further emphasized by society’s fixation with youth. †¢ What is the Age Discrimination in Employment Act (ADEA)? How does the ADEA address issues for the aging population? The Americans with Disability Act is a law that prohibits discrimination based on disability and only disability. It is somewhat similar to the Civil Rights Act of 1964. Our textbook defines this law as â€Å"In many respects, this law is the most sweeping antidiscrimination leg- isolation since the 1964 Civil Rights Act. The ADA went into effect in 1992, covering people with a disability, defined as a condition that â€Å"substantially limits† a â€Å"major life activity† such as walking or seeing. It prohibits bias in employment, transportation, public accommodations, and telecommunication against people with disabilities† (Schaefer, 2012). The ADA addresses issues for the aging population by how our text book stated â€Å"basically, we can see it taking a civil-rights view of disabilities that seeks to humanize the way society sees and t reats people with disabilities† (Schaefer, 2012). Which is by not discriminating them. †¢ What is being done to address the issues you identified? There are senior citizen centers that have been working to provide activities to bring the elderly together for social interaction. Most elderly look to family as their main source of support system. Many of these elderly try to stay living as close to their children have been known to live with their parents during this time to provide the best care to their aging parents. Retirement is an issue that some employers try to help by letting employers â€Å"step down† so that they may retain some of their benefits from still being employed. The media has started depicting some more of the elderly to be active people that are as bright as young people as opposed to times when they made old people appear to be shriveled and wrinkled up people that cannot do much at their age. †¢ Is the number of aging population expected to rise in numbers or decrease? The world population has experienced continuous growth since the end of the Great Famine and the Black Death in 1350, when it stood at around 370 million. The growth rate peaked at 2.2% in 1963, and had declined to 1.1% by 2011. Current projections show a continued increase in population (but a steady decline in the population growth rate). †¢ What types of legislation may or may not be affected by the aging population? In the midterm, anti-age discrimination legislation, better health and a statutory rise in the retirement age to manage the cost of the state pension bill will see more older people working for longer, whether they want to or not (see changes to retirement and pensions). This will decrease the number of old but active volunteers. In the long term, especially as baby boomers become the older old, there will be a rise in demand for health services and long term care, possibly combined with constrained public spending, creating a challenge for the funding of public services and pensions and increasing pressure on families and friends to support retirees. †¢ How does poverty affect the aging population? Poverty affects the aging population by them not being able to afford medical insurances and many other expenses such as housing. An increase in the numbers of older people at 80 plus, will mean more with complex needs. The baby boomers are more assertive, put more emphasis on lifestyles, and do not consider themselves old. Answer the following questions in 100 to 200 words each. Provide citations for all the sources you use. †¢ What does the ADA provide for people with disabilities? The ADA makes it illegal to discriminate based on disability in several different areas in life. It prohibits discrimination on the basis of disability in: employment, services rendered by state and local governments, places of public accommodation, transportation, telecommunications services. Under the ADA, accommodative services for these disabilities are usually the same as those offered to people with physical, psychological, sensory and cognitive disabilities. †¢ How have people with disabilities been treated in the past? People in the past treated people with disabilities as if they were a disease themselves. In some countries people with disabilities would be murdered to lessen the burden and â€Å"ease their pain† but as time progressed people started to treat them as if they were a lost kitten, and have become more affectionate towards us or them. †¢ How has the attitude toward people with disabilities changed over time? The disabled were placed in institutions (by the government) and were often forgotten about thus forcing them to live in unsafe/ unsanitary conditions. In conditions that would be construed as â€Å"animal cruelty† if a kettle owner made their animals live in those very same conditions the disabled were forced to live in. Many were abused, neglected, and murdered either by family members or at the hands of institution workers. The word â€Å"retarded† was used to describe everyone with a disability, regardless of the type of disability or the severity. While discrimination toward the disability is still rampant and the government shows little interest in eliminating disability discrimination. †¢ What are some unique circumstances or issues encountered by people with disabilities? When I was younger I remember going into stores that still had those turning things, gosh what are they called? They were made of metal and you had to turn them and go through them in order to get into the store. I would see how that was a huge issue for the people in wheelchairs or many other disabilities. Aging and Disability Worksheet. (2016, Oct 22).

Evaluate Assignment Research Paper Example | Topics and Well Written Essays - 1000 words

Evaluate Assignment - Research Paper Example ied to suit the training need and purpose which was developing competent financial advisors with proper product knowledge and enhances professional sales skills for their future careers. Part I: Complete Part I first by taking notes throughout the exercise. On the left-hand side of the paper, write down only what you see and hear from both facilitator(s) and participants. Note some of the following: 1) It was generally observed that some of the participants had little or no background in finance and hence could not be treated equally as participants with an academic background in business or finance. It is therefore suggested that separate course be established to cater for non finance advisors to get basic finance knowledge before advancing to the effective financial advisor course. 2) Another design flow is that it is assumed that all the advisors are interested in sales of all the products and does not give provisions for product specialization or choice of leaning on customer care. The design is also not considerate of already experienced staff that is aware and has already developed sufficient work competencies. The course should also separate total novices and experts in the trainings in future dates. 3) Lastly the training should be more field based as the skills being taught are mostly to be applied in the field. It is therefore not appropriate to evaluate the sales skills of an individual in a classroom setting. A cooperative course in future where some of the selling and communication skills are integrated in an actual environment under the instructors supervision. That would be more effective. Please rate, on a scale of 1 to 5, your overall assessment of the course relative to the statements provided below, with 1 indicating strong disagreement with the statement and 5 indicating strong

Phase 3 Individual Project Essay Example | Topics and Well Written Essays - 750 words

Phase 3 Individual Project - Essay Example In 1905, Alfred Binet developed the first psychological test to predict the performance of a school, while in 1913; John Watson came up with the behaviorist approach in studying psychology. Watson was of the opinion that behavior of consumers affects their purchasing mentality. It is during this period that Sigmund Freud led a movement termed as psychoanalytic movement. He explains that an individual’s personality consists of three elements namely, the ego, the ID and the superego, and before the Second World War, B.F. Skinner developed a program for behavioral control, targeting societies. The programs are widely used as teaching materials and methods of modifying an individual’s behavior. During the World War 2, Robert Woodworth developed a personal data sheet for the purposes of testing the American recruit’s neurotic history, and it is a prototype of the personality profiling in use (Innes, 2003). In 1950, Raymond Cartell came up with variables that determine the behavior of an individual. He identified traits as the central variables, and categorized them into dynamic, temperament and ability traits (Turvey, 2002). Dynamic traits are the motivating factors that puta person into action for purposes of achieving a particular goal, while the ability traits are the effectiveness of an individual to achieve a particular goal. In 1960s, Robert Guion advanced this field through his book personnel testing, while in 1970s, personality testing was acceptable as an important practice. In 1978, David Pearson developed software with a capability to perform an evaluation of an individual’s behavior without the administration of a professional (Alison, 2005).Since then, psychological profiling is in use by various organizations, including law enforcement agencies. There is empirical evidence proving the effectiveness of profiling. Turvey (2002) observes that the works of David Canter, a psychologist in unmasking the railway rapist in 1985proves the

20 century China Essay Example | Topics and Well Written Essays - 3000 words

20 century China - Essay Example Deng Xiaoping’s era was marked as the â€Å"decade of reform† as it effected a total revamp of the legal system,brought in more democracy at government and party levels, gave more freedom for the people for self-government and became a new era of hope for the Chinese republic.A transformation from communism to socialist democracy was visible in all spheres. This change brought about also the development of a socialist political civilization. It was a time when writers, a group of Marxist theoreticians, scientists and their disciple-students were lining up for democracy and forming a network.They had a vision that, in order to nourish democracy, a limit has to be drawn on the powers of the ruling Marxist Party.Deng era was also an era of legal reforms. There was a steady reform process going on to establish a socialist legal system. A more independent judiciary and freedom of press evolved through this. In this way, the political reform in China was coming of age by effe ctive changes in administrative and legal systems and policies. In this way, the reform era marked the establishment of a full-fledged legal system, where laws were enacted and codified and a regular network of courts started functioning.The reach and effectiveness of judiciary was considerably increased with effective monitoring and punitive provisions wherever pitfalls were seen. The reforms included, giving more self-determination powers and self rule provisions to ethnic groups and regions, more democratic election process at party-level and government-level and more centralized administration of remote regions of the nation. Multiple candidates were allowed in the elections for the people’s congresses and this was for the first time after revolution (Goldman, 13). Also secret ballot system was introduced (Goldman, 13). In 1987, the elections to the Central Committee were held in the 13th Party Congress, allowing multiple candidates (Goldman, 13). Soon after taking charge of the nation, Deng removed all intellectuals from the category that comes under the term, ‘bourgeoisie’ (Goldman, 30). Elections were allowed for deciding the administrative heads of professional and scientific establishments (Goldman, 30). All these initiated a new vigor in Chinese political scene. The proclaimed slogan of Deng-era had been â€Å"political democratization† (Goldman, 35). All these reforms have been successful when viewed from the side of democracy but they resulted in the lessening of the power of the party. If viewed from the side of the implementers of these reforms, it can be seen that the reforms did bring in more democracy but also weakened the existing domination of the party. The most important aspect of reforms has been that a well-defined system for scrutinizing and recording social situations was established and also a space was provided for public discourses and grievance-hearing onsocial issues. All these changes together saw the b irth of a new socialist China where people had more rights and more freedom. 2. What are the basic element and goals in Deng’s economic reform agenda? What are the major obstacles to successfully completion the economic reform process? Deng’s economic reform agenda looked forward to correcting the anomalies in China’s economy and helping it grow. But despite the few benefits harvested from the reforms through privatisation and new tax system, major sectors like agriculture, industry, finance and foreign trade failed to reap the promises of the reform. The focus was on a socialist economy which could only be developed through extensive industrialization. The major aspect of economic reform in Deng-era was the decentralization that was initiated (Shen, 9 of preface). The key elements of the reform were, â€Å"readjustment, restructuring, consolidation and improvement†

Personal Legend Essay Example | Topics and Well Written Essays - 500 words

Personal Legend - Essay Example Discovering and realizing one’s purpose in life and hence his or her legend results in the development of enthusiasm to achieve it (Coelho 8). Following your dreams brings happiness. Nevertheless, although the path is defined, it is loaded with trails that offer teachings and give important life lessons. As such, one requires a lot of courage, self determination and discipline. I would like to give an illustration of my personal legend whilst I explain the interferences to my path and how I dealt with them. Ever since I was little, I have always been fascinated by the FBI. This made me develop a legend of wanting to become a Special Agent with the bureau. As a child playing cops and robbers, I always wanted to be a cop and always protested when other kids wanted me to play the robber. To me the game meant more than just that. I felt I was really an agent of the law making arrests. I believe there is no better way of being a good citizen of this great country than being the one who enforces the constitution. This, coupled with the inspiration that was my grandfather, who was a federal agent at the time meant it did not take long for me realize my life’s purpose. In the first grade when we were asked what we wanted to do when we grew up, some of my classmates said teachers, doctors, engineers and other professions. The teacher was surprised when I drew a picture of me holding a gun arresting a criminal with the caption, â€Å"when I grow up I want to join the FBI.† Having a legend does not mean that one will automatically attain his or her goals as we have to lead lives through space and not inside it meaning we have to move (Ingold 148). Ever since I realized my legend, I have endeavored to better myself to become an agent in the bureau. Before I reached my teens, I used to think that all I had to do to become an agent is to arrest â€Å"bad guys† and carry a gun. My knowledge of the profession was based on the television series. However, my

Management Research Paper Example | Topics and Well Written Essays - 2000 words

Management - Research Paper Example This paper will discuss the evolution of management principle from the Classical School to the present and further compare, contrast, and relate different schools of management theory and management practices. Evolution of management principle from the Classical School to the present There are several theories originating from different principles throughout history which have seen management from their own point of view. These theories appeared due to the revolutionary development that has happened throughout history and not because they were planned. Management theories are broadly classified into three which are the classical management theory, the neoclassical management theory and the modern management theory. The classical management theory, which is also referred to as the traditional school of management, consists of a group that has similar ideas on organizational management which evolved from the late 19th century to the early 20th century. This theory evolved due to the In dustrial Revolution and consists of three branches, which are the administrative principles, bureaucratic organization, and scientific management. The common aspects of these theories under the classical management theory is that they all put an emphasis on the economic rational of management and organization, which assumes that individuals at work are motivated by economic factors and would normally choose that which will give them the greatest monetary benefits. The scientific management was championed in 1911 by Frederick Tailor, who is considered to be the father of scientific management; he emphasized on time and motion studies, production maximization, and task specialization. Taylor argued that other schools of thought leave workers too much discretion, and their potential at the workplace is not being maximized. Taylor argues that despite the fact that there is specialization and division of labor, employees still retain discretion on how to perform tasks. Scientific managem ent theory was designed so as to put management in control, designing and using studies that are scientifically measured while focusing on the most efficient work methods and then organizing and controlling workers to ensure maximum efficiency (Giannantonio & Hurley, 2011).This method had four elements where each job had to be broken down into elements and where each element is assigned a scientific way of handling it. Workers then would be selected and trained on how to do a task in a specific way, and there should also be good coordination between the managers and workers, and finally, there should be division of labor. He believed that this would determine the most efficient way of doing work. This method was challenged as there is no best way of doing work, and by the fact that there are also other factors other than money that affect productivity, like social needs, esteem and security needs. As the scientific management pioneers tried to find the best way of doing things, the administrative principle pioneers tried to explore possibilities of the best ways of pulling jobs together and operating the organization; they tried to find the best way of running an organization. This theory was championed by Henry Fayol, who introduced the principles of management which are fundamental functions of all managers; they include planning,

American Society for the Prevention of Cruelty to Animals Essay

American Society for the Prevention of Cruelty to Animals - Essay Example At present, ASCPA is considered as one of the largest animal welfare organization in the world. The organization's top advocacy is the prevention of animal cruelty. It is a non-profit organization privately funded by its members and supporters worldwide. ASPCA spreads the advocacy for animal welfare through efforts of practicing animal care, and assisting the victims of animal cruelty. In line with its mission, ASPCA conducts activities, classes, and seminars that aim to build the relationship between animals and their handlers (American Society for the Prevention of Cruelty to Animals ASPCA, 2011). The ASPCA was able to influence the government to formulate anti-cruelty laws for animals and was given the authority to impose the said law (Schroeder, 2003). One upcoming activity offered by the organization is the "Team up for AAT," class. It will run from September 17th up to November 12th. The registration fee is $320 per person (American Society for the Prevention of Cruelty to Anim als, 2011). This break even analysis is presented to have an idea on the profitability of this of activity. All the amounts reflected in the analysis are only estimation except for the actual price of registration fee which is $320. The period covered for the amount of salaries and benefits is one month. If the enrollees of the class will reach to a hundred, the expected revenue will amount to $32,000. .

Social Contract Theory of John Locke Essay Example | Topics and Well Written Essays - 750 words

Social Contract Theory of John Locke - Essay Example It works in a way so that no one can deny that a rule is unjust because the rules are made when all members of the society agree to them. John Locke, one of the greatest eighteenth century theorists, also put forward the idea of natural rights and property, which formed the basis for his social contract theory. However, this is opposed to the central idea of egalitarianism – all people have an equal right and claim on the resources of the society. The social contract theory negates this concept and relies solely on individual rights rather than communal rights. Also, some perceive this negatively and argue that Locke’s studies tend to be more conservative in nature compared to other theorists of the social contract theory and included only the males and the educated and propertied class of the society (Cohen, 1986). Pollock (2006) explains that the Lockean ‘contract’ is one where individuals give up the freedom to aggress against others in return for their own safety. The government or any law-enforcing authority rests upon the principles of quid pro quo which means that we give the government the power to protect us, in full recognition of the fact that this power may be used against us. However, this ‘contract’ with the government comes with a set of principles. Locke rejects the notion of an unconditional duty of obedience: ‘For him the legitimacy of political authority depends upon the end for which it was instituted, namely, the preservation of the natural rights to life, liberty, and estate. If these rights are infringed, the trust between the community and the magistrate (government) is canceled, and the people have a right to appeal to heaven (revolution) to establish a new legislative body.’ (Gray, 1999). Therefore, Lockean version of the social c ontract theory allows the members of the society to initiate a revolution if the social contract’s

24 Hour Fitness Essay Example for Free

24 Hour Fitness Essay My first steps into the new 24 Hour Fitness facility were by far the most intimidating. As my eyes scanned over the massive room, my legs began to shake and my nose filled with the smell of sweat. I began to ask myself, â€Å"What am I doing here? † but instead, I walked forward trying to leave my fears of uncertainty behind. I felt extremely uncomfortable, not quiet sure if I was using the machines correctly, wondering if people were staring at me. The sense of indecision slowed me down, even keeping me from trying new machines, not wanting to risk making a foolish error. After about 40 minutes, I called it a success and left. Soon school began and I would find more and more excuses not to go to the gym. As I noticed very little results in physical strength or appearance, I became less willing to keep going, until I stopped completely. It took another year for me to get back into the routine, but this time it changed my life. The first major step I took was setting out a basic program that I would have to follow. It listed specific workout times, meal times, and even set workouts. As I started to go at set times, I noticed the same people at the gym day after day. They began to notice me as well, correcting me on some exercises, and even teaching me new exercises for each muscle group. This is the moment when I really noticed myself fitting in. As my preparation and intensity grew, so did my knowledge in certain muscle groups. I went from working out unsystematically to an organized workout where I could train and focus on two muscle groups every day, one major and one minor. I hit quadriceps/triceps on Monday, traps/back on Tuesday [this paragraph continues with detailed and technical information]†¦I also became fluent in the language and terms used at the gym. Each exercise would be divided into sets, then reps (or repetitions). There are usually ten reps in a set; a typical workout requires three or four sets. The more sets and reps you perform, the more endurance you are building. If you do fewer sets and reps, it is best to add more weight, this time building mass rather than endurance. Along with understanding the terms, you have to learn the names of machines and exercises. People who don’t attend the gym regularly are already aware of common lifts such as †¦. On the other hand, people who work out on a regular basis are also aware of variations on each of those exercises. For example, instead of doing a simple bench press, a fitness guru would practice both incline and decline press, thereby concentrating on different parts of the chest muscle (upper and lower) and achieving a more balanced workout. The hardest part of the workout routine is getting started and keeping it going. People with a competitive nature will find it less of an obstacle, but if you need that extra push, personal trainers and friends can always help you understand the right techniques†¦ You will quickly begin to notice the difference between a regular gym member and the beginners who attend just to say they came. Besides just looking at how toned someone is, you will be able to separate the pretenders from the contenders by their incorrect form, the fact that they wander around and talk to friends more than they actually work out, and the machines they choose to work on. Although the gym consists of many members, the majority of them don’t truly belong. Two people who may have completely different political beliefs, customs, and interests can bond together when they dedicate themselves to the common goals and values of the workout community. Once you enter this group, you are united not by words but by a sense of respect for other members and for the uphill struggles that each of us must face to work toward physical fitness†¦ Working out is comparable to studying in the ways it improves you. Most people put it off as long as they can, procrastinating until they feel it can no longer wait. Studying and working out are both often done incorrectly, giving you very little or no gain. Sometimes, even if performed correctly, it will take awhile before you begin to notice improvement for your efforts. Just like studying, the reward of working out is found in the process itself as much as in the results. Practice may not make perfect, but it will definitely make improvements toward your targeted goal.

Problem Solving and Decision Making Essay Example for Free

Problem Solving and Decision Making Essay Background I work for a company called npower and we are an energy supplier in the UK. Specifically, I work within the Blended Services department and we deal with various types of inbound contact from our customers such as email, letters and telephone calls. I manage a team of 15 people advisors and their role is to effectively deal with customer enquiries that come in via the different methods of contact. Due to the large volumes of correspondence that we have come in, it’s not always practical to respond to customers via a written response and we therefore ask the advisors to call as many customers as possible and resolve their enquiries by phone, this allows the advisors not only deal with the customer’s original enquiry but to also answer any subsequent questions that may arise when they are presented with the answer we give them. Description of the problem When advisors call a customer there are regulations around data protection and also keeping customer contact details up to date that we must adhere to, we refer to these regulations as compliance. This is a very black and white subject, we must be compliant in all we do 100% of the time. The problem that has come to light that in our department, is that our advisors are not 100% compliant 100% of the time. They will fully cover data protection and request up to date contact information on some calls but not others. This presents a problem for the department and me as a manager as well as the advisors in question as these inconsistencies can lead to varying degrees of disciplinary action for the advisors and the company. The impact of this for the advisors is that it can lead to disciplinary action such as informal warnings, up to more formal action such as written warnings and even loss of their job. In extreme cases offending advisors can even face personal fines. As a manager, I then have to consider the potential knock on effects of such action which can include loss of advisor confidence, a reduction in staff morale, and opportunity for progression may be reduced or taken away and all of these in turn may affect an advisors attendance. For me as a manager the concerns are that these actions could affect my time as I am required to carry out investigations in to each case of non-compliance. This is turn could leave other members of my team to feel neglected as my time becomes consumed with investigations and carrying out disciplinary action. Potentially, this could lead to a general loss of morale within my team as a whole and go on to impact their performance. This issue also affects our customers as if we are seen to be breaking such important regulations as data protection, and then this could cause an increase in complaints, damage our customer’s confidence in us as a company, lead to a decrease in customer loyalty and ultimately the loss of their business. From a company point of view the impacts are possibly the greatest. Just a few potential knock on effects from non-compliance are loss of customers, brand damage, legal consequences including large fines and potentially losing out license to trade. Disciplinary action can lead to loss of staff and this brings further impacts such as the time and cost of recruiting and training new staff and all of these could eventually impact our ability to provide a desired service to our customers. Analysis of the problem In trying to identify options to solve the problem of advisors inconsistently adhering to compliance regulations, I first looked at gathering as much information as I could in to how much it was affecting my department and if there were any contributing factors to the problem. I liaised with our quality analysts. The QA team had recently marked a sample of the calls we make within the department and informed me that in the month of September they sampled four calls from each team within the department. This was made up of one inbound call (calls where the customer calls npower) and one outbound call (calls where we call the customer) for two advisors on each team. There are 18 teams so this is 36 advisors that were sampled and scored. The results showed that of the advisors monitored only 69% were fully compliant. This is cause for concern then as the target is 100%. Following on from this, I needed to do further investigation. My time, however, is very valuable and for me to take on such an investigation alone is not feasible. I discussed the problem with my manager and we came up with an idea to help us follow up the results from the QA Teams quality checks. Within our own operations group (5 Teams) we asked each manager to mark two calls for each of their advisor focussing solely on whether or not the advisors were following compliance regulations that we must adhere to. In the first week of October, each manager carried out the quality checks for their teams. The results showed that we were 50% compliant as an operations group. Following these results each manager went out to the advisors that were not following the compliance regulations and gave them a training session as well as an informal warning that this kind of action was not acceptable and that compliance must be adhered to at all times. The managers including myself then left the advisors for a couple of weeks and then went back and completed the same quality checks once more. The second time around we noticed an improvement as we scored 70%. However, we were and still are a long way short of our ultimate goal. Following on from this, I devised what I saw to be a simple yet effective questionnaire that would be completed by a sample group of advisors. The purpose of the questionnaire was to establish possible reasons why the advisors failed to be consistent in regards to meeting compliance when speaking to customers on the telephone. I looked to address such matters as how confident they were that they were personally 100% complaint 100% of the time, were they aware of the tools that npower provide to assist them in being complaint, what barriers they have encountered that make it difficult to be compliant and what do they feel would ensure that they were 100% compliant 100% of the time going forward. The results of the questionnaire showed that the advisors knew what was required of them to be compliant and that they recognised the implications of not being compliant. It also showed that all of the advisors were aware of the various support tools that npower provides them to help with compliance though not all of them used them. This suggests then that the problem of being inconsistent in regards to compliance may be down to advisor attitude or focus but at this point I wanted to avoid making assumptions. With all of this information, I used a simple fishbone to drill down for possible reasons for these inconsistencies. I looked at the following headings and then added the possible reasons: Confidence (lack of) * Inconsistent message * Unclear on what’s expected * Cannot deal with conflict (from customers) * DPA doesn’t feel natural (in call structure) * Situations outside of the norm (3rd party calling on behalf of the customer) Knowledge (lack of) * No or little training (new to business) * Lack of communication (not advised of possible changes) * Inconsistent message (unsure what is correct) Skill * Unsure how to resolve conflict * Not certain how to incorporate data protection in to their call structure * Not able to control a call (allows a customer to drive a conversation, potentially skipping past vital areas for not wanting to interrupt) Attitude/Behaviour * Doesn’t understand potential consequences * Doesn’t like change * Refuses to comply After considering all of the above the potential solutions to my problem could be creating a guide that points out to advisors what they must do to be fully compliant but that isn’t rigid in its delivery so that the advisors can make it their own. Ensuring that the guide and its use is trained out in a clear manner that makes sure there are no questions unanswered. Providing the advisors with additional training to enable them to capably and confidently deal with situations of conflict i.e. if a customer refuses to go through data protection. Finally, making sure that the consequences of non-compliance for both advisors and the company are clearly communicated. Resolution of the problem I went to manager with my findings and stated what I wanted to achieve. I needed the goal to realistic and to be measurable. Remembering that QA Team reported the department to be 69% compliant for the month of September my goal statement was this: * To decrease the compliance fail rate in our department by 15% during the month of November based upon 36 evaluations. In making this statement, I ensured that if would be a fair reflection since it would match the original investigation completed by the QA Team. It’s SMART, because I have a specific goal that can be measured against previous findings. It’s both achievable and realistic as all managers will make numerous quality checks throughout the month and I’m trying to achieve the ultimate goal of 100% compliance but instead make a small but reasonable step towards it and finally, it’s time bound as all steps will be put in place and measured throughout November. Once the goal had been set, my manager and I held a brain storming session to look at possible options to resolve the problem. Further to those I mentioned earlier, we came up with these additional ideas: * Speech Analytics * Scripts for data protection * A specific inbound call team * A specific outbound call team * Feedback, coaching and evaluations * An inbound and outbound call decision making tree * Brief to include what’s expected and what the consequences are for non-compliance * Compliance champs * Compliance tick sheet After we had come up with these various options I went away and decided which would be the best course of action. To help me decide I used a simple Pro’s and Con’s method. I put each of the above options in to a table and then listed what the advantages and disadvantages were. Below, I have just briefly outlined some of the key points for each one. Speech analytics Pros * It saves time (it’s all automated, listening to and identifying key words and phrases in conversations) so managers don’t have to do manual checks. * A large sample is gathered (it pulls data from all recorded calls) therefore the reflection is very accurate. * Reports can easily be pulled, since all data is compiled and exported in excel spread sheet format. Cons * It’s not an immediate solution. Speech analytics for npower is in early testing stages and it’s unlikely to be available for at least another year. * Cost – It’s very expensive to implement and so even to run in a small test environment is currently unlikely. Scripts for data protection Pros * It would clearly set out what needs to be said (no grey area) * Advisors would have something to reference at all times * Can easily be updated when changes occur * Managers could easily cover this in a coaching session Cons * Advisors may not feel it comes across as natural * Advisors may forget to keep it on their desk each day * It would need to be updated with each new change (potentially old ones could be in circulation) * Repeat contact customers would have to go through the exact same process each time and may feel it comes across as robotic Specific inbound/outbound call teams Pros * Advisors would deal with only one call type (one set of compliance regulations, more specialised, less chance of failure) * Becoming specialised may increase confidence Cons * It may not be feasible to have a enough specialised teams to deal with the workload * We would lose multi-skilled advisors, impacting our ability to deal with other work volumes * Specialised teams leave us vulnerable to outside influences such as absence. Compliance Champs Pros * Position of responsibility for trusted advisors * Someone on hand to reference in uncertain situations Cons * Those not chosen may feel disappointed * The cost of taking advisors away from completing work may not be feasible in such a busy time * Having to wait for a ‘Champ’ may impact customer wait times and thus service * Takes ownership and responsibility away from the advisors Compliance Checklist Pros * Advisors already use something similar, so it would be familiar * Advisors could clearly track what they have and haven’t asked * Peace of mind as it states clearly what they must ask * Natural, as it states what they must ask but doesn’t tell them how to do it * Cheap and easy to implement * Easy to amend when changes occur * Advisors can easily keep it with them either paper based or electronically * Puts the responsibility on the advisor * Best use can be coached around Cons * Must be altered with each change (old ones could be left in circulation) * Puts the responsibility on the advisors (must be trusted to use it) After evaluating the options and the pros and cons to each. I decided to go with a compliance checklist. Once I had decided on what I believed to be the best solution I asked myself two important questions, in various decision making models these are also known as Acid Tests 12. Acid Test 1 – If I implement all of my plans for action will my problems be overcome? In considering the answer I thought back to areas that I had identified earlier that linked into the problem of inconsistent compliance. To recap these were things such as: * Advisors were unsure what they should be asking. * They lacked confidence that they were saying all the right things. * They could often miss important information if interrupted by a customer before the compliance checks were complete. * The solution needed to be simple and easy to implement, so that it was clear and simple to train out. The majority of my advisors already use a checklist of sorts to capture the work they complete and how they contacted the customer, by adding compliance prompts to this it creates a visual aid for the advisors reminding them of what they need to ask and it remains in a setting that they find familiar. Also, because the advisors are able to tick off the various requirements as they go along it makes it very clear what must be asked and it’s less likely that they’ll miss things out if they are interrupted as they can simply go back along the list and pick up where they left off. It’s also likely to come across as more natural when the advisors are talking to them customers as well as again it only prompts them with what they need to ask rather than telling them how to say it. Finally, it’s relatively cheap to implement, it isn’t very time consuming to put in place and it’s something that can be done immediately. A copy of the checklist is attached (Appendix A) Acid test 2 – If I get rid of all my problems will I achieve my objectives? Again, the answer should be yes. My solution will give advisors something black and white, that’s clear and easy to understand and familiar to them in their day to day role. This should in turn give them the added confidence when talking to customer’s on the phone. There is, however, a human element. This is that the solution once trained out and implemented, relies upon the advisor taking some ownership and making sure that use it every day even if they feel confident that they are fully compliant. Because this is a personal choice there is no plan that I can implement that will solve this. However, as a company we do have measures already in place to manage this. If an advisor is proven to have the skills and the knowledge to be fully compliant and yet for whatever reason chooses not to, then I or any other manager would need to ensure that this is managed in the proper fashion. Implementation and communication of the solution As previously stated the advisor already usage a data capture sheet in their day to day jobs. I have taken that and added some simple yet clear checklist boxes that prompt the advisors on what they need to be asking when speaking to customers on the telephone. I will start off with a trial in my operations group and then if the desired results are proven then I will discuss with my manager a plan to roll it out to the whole department. I’ll start by holding a small group meeting with my fellow team managers, briefly describing the problem that I’ve been looking in to. I’ll present my solution and tell them how I would like it to be used. The managers including me can then go out to our own teams and deliver the message in a brief team meeting. The compliance checklist will be distributed via email to the managers and advisors alike. This way the advisors can choose to print it off and fill it in manually or they can simply fill in in on their PC’S. This also means that they will always be able to access a copy even if they have to move desks as it will be saved to their email. Following this, I would plan to follow up with some side by side observations. This would be to ensure that the advisors are using the checklist as intended and it also gives me the chance to answer any questions that they may have as well as offer advice and praise where they are doing things well and hopefully begin to build that confidence in their ability back up. As far as monitoring and reviewing of the situation, this should be quite straight forward. I know what the problem is and I have identified a list of causes. I also know clearly what I expect to achieve from the solution. I perform at least one quality check on each of my advisors each week, so these will prove useful when monitoring progress in this area and the results should be clear to see. These quality checks are always given to the advisors as feedback and trends from multiple quality checks are used to build useful coaching sessions. The feedback that I receive from the advisors at this point should also allow me to monitor if they are using my solution as expected and how confident they feel with it. As a department, we also receive daily, weekly and monthly reports. These will enable me to view the progress of the other teams in my operations group to see if they are showing the results that are expected. I will raise the matter for discussion in the weekly operations group meeting and this will allow me to receive feedback from my fellow managers and get their thoughts on what is and potentially isn’t going well. Finally, the QA Team will perform another quality check across a random sample of the department. This will perhaps be the ultimate mark of whether or not my solution has been successful. If so, then there should be a significant increase in the percentage of advisors that pass compliance.

Marketing Communications Plan To Launch A New Brand Marketing Essay

Marketing Communications Plan To Launch A New Brand Marketing Essay DESCRIPTION Hydra is to be launched as a premium brand for still unflavored and flavored water. It would be available in two sizes of 750ml and 330 ml each. The bigger bottle is to be made available in sports pack and the smaller in a screw cap. Along with unflavored water, Hydra offers four water plus flavors which are orange n cherry, ginger n lemon, mint n herbs and just grape. The flavored bottles would be available as Hydra! to differentiate them from unflavored. COMPETITION ANALYSIS The bottled water industry is essentially a part of the soft drinks sector which also includes carbonated drinks, still drinks, juices and other dilatable; representing a total customer value worth  £219 billion (Leijh, 2006). The image of carbonates, the biggest player of this sector, has been on a decline due to growing health concerns and the manufactures consequently try to reinvent their offerings in order to attract the consumers. Thus the traditional boundaries between carbonated drinks, water and juices and being dropped as newer blends hit the shelves every day. The competition therefore in this industry is immense and proactive. Offerings in the market which provide the value of quenching thirst must be regarded as indirect competition. These will include carbonated drinks, juices, milk, energy drinks, still drinks and even sparkling water; across all flavors. Some of the indirect competitors identified are Pepsi, Coca Cola, Dr. Pepper, Britvic, Cresta, Tango, Sunkist, Lucozade, Tropicana, Nesquik and Scheweppes Tonic. The direct competition comes from other bottled water brands which target the same market as Hydra. These brands provide almost the same value that is, still unflavored and flavored water to the same market segments. The brands identified as direct competition for further analysis are Vittel and Aqua Pura. The Vittel brand belongs to the Perrier family owned by Nestle while Aqua Pura is an own label production from Well Well. Both these brands offer still flavored and unflavored water. MARKET SEGMENTATION The bottled water market in the UK posted strong positive growth and total value of  £ 1.4 billion in 2007 (Data Monitor Industry Profile, 2008). The volume of sales has also been constantly increasing at a compound annual growth rate of 5.7% from 2 billion liters in 2003 to 2.5 billion in 2007. Data monitor study also reveals that still unflavored water consists of 48.4% of total sales in this industry and still unflavored consists of 12.2%. A study of 24000 samples by Livingstone (2004) reemphasizes the large number of still water drinkers over sparkling. Figure 1 shows the dominance of still water in this market. Figure : Changing youth drinking habits Figure : Dominance of Still waterThe youth market segment in this industry has also been increasing in importance for the brands. Livingstone (2004) charts an almost 20% increase in use of bottled water in 11-19 years old over 1997 to 2004. This is shown in Figure 2. The communication strategies of the brands also reflect responding to this. Nestle Waters launched Vittel Red, aimed at young men and women through an edgy branding approach (Haymarket Publication, 2006). Aqua Puras Activa and Revive are two sub brands aimed at targeting the youth. Salazar (2007) states how demographics affect the usage of bottled water across UK. Women constitute the majority of bottled water drinkers. Around 45% of 18 to 34 year old women and 44.6% of 35 to 54 year old women consume bottled water. Mens percentages of the 18 34 age groups drank 35.3% and those in the age group from 35 to 54 consumed 34.5%. In addition, according to WQA surveys (cited in Salazar, 2007), some 47% of 18 to 34 year olds do not think that their water is safe; therefore 41.4% of them consume bottled water regularly. TARGET MARKETING In the value exchange approach to marketing, Gabbott (2004), states that the brand should identify target segments based on the meaning and viability of the product for the target. Targeting includes identifying specific group of consumers with similar preferences for whom the product is most meaningful and appropriate. This analysis identifies three target segments for the bottled water brands in study. Sports Active Both Aqua Pura and Vittel have sports cap available and are leading sponsors of sporting events. While Aqua Pura sponsors the UK Athletics and the great run programme; Vittel has been a sponsor of London marathon since the past 8 years. It would be interesting to note that Vittel even has marathon training and hydration tips from expert Jamie Baird on its web site. Vittel also launched a new drink Vittel +Energy with performance enhancing ingredients (refer to Figure 3) Go For It Guys/Girls Livingstone (2004) identifies lifestyle and fashion driven drinkers as Go-For-It target. These are active young males and females who are heavy internet users and fast food consumers. Both the brands provide sleek bottle options for this group. To target this group, Vittel operates as a lifestyle water option with edgy branding. Its David Bowie commercial was primarily targeted at this target group. Aqua Pura on the other hand attracts this group through its sub brands Activa and Revive. Figure : Vittel +energy Source: food manufacture(2003), ebsco publishingChildren Both the companies target children as one of the important target groups. With smaller bottles available which can fit into the school lunch boxes, to tie ups with Warner Bros and Looney Toones; Vittel strives to create a full fledging division for child consumers only. Aqua Puras Champions programme (Aqua Pura, 2008) is again a children specific programme through which it spreads the message of everyday healthy hydration along with the help of school teachers. MARKET POSITIONING To study the market positioning of the bottled water industry, it is essential to identify the broad values that the consumer demands and the values that are provided by the existing market players. The basic value demanded and supplied in this industry is that of quenching the thirst. As King (2002) points out, there has been a lot of weight placed on research and development to enhance this value supplied. Lots of research and marketing has been focused into development of water + options from vitamins to oxygen to new flavors being introduced. As the basic value is served by all the market players, differentiation is possible only through value additions and brand development. To develop a brand positioning map for this study, the brand appeal (premium, sophisticated urban, young) and the value differentiation (regular flavored) are chosen as the attributes. The positioning map thus developed is shown as Figure 4. URBAN TESCO VOLVIC VITTEL HYDRA FLAVORED REGULAR AQUAPURA HIGHLAND SPRING PERRIER SOPHISTICATED EVIAN FIGURE 4: MARKET POSITIONING MAP OF LEADING BRANDS MARKETING COMMUNICATIONS PLAN OBJECTIVES The objectives of this plan are identified below. To create brand awareness. The target market has to be made aware of the existence of the brand. This is to be achieved through a mix of both above and below the line activities. Seventy five percent of the target market is to be made aware over the time plan. To achieve market penetration. This is to be done through a combination of aggressive below the line and pricing strategies. Fifty percent of the target market is to be penetrated over the time plan. To create brand promotion. Hydra is to be promoted aggressively and to be established as an active and urban brand of bottled water. Establishment of Hydra! as a definitive sub-brand. TIME PLAN Exploratory Research 3 weeks Concept Development and Creative Idea 4 weeks Market Tests 1 week Integrated Communications Above-the-line Strategies 12 weeks Below -the-line Strategies 26 weeks Exploratory Research Focus group interviews to be for product development and buyer behavior research. Concept Development and Creative Idea The brands communication concepts are developed internally, media planning and budgeting is carried out. External services are hired to create communications. Market Tests Tests are carried to check the response, validity and effects of communications designed. Integrated Communications Validated communications are issued through above-the-line and below-the line. Monitor and Evaluation The feedbacks generated by the communications are to be monitored consistently. Evaluation of the plan is to be done constantly and tight control is to be maintained. TARGET SEGMENTS The broad target market for this brand is everyone who wants to quench its thirst. But through the segmentation process, a few segments have been identified to which to which this communication plan is to be targeted. These are identified below Young urban professionals. Below 35 years of age, city dwellers male or female. Sports enthusiasts. Children from the age 8-16 Age group 16-22. Market influence leaders Through behavioral segmentation, target segments identified include Experiences, Innovators and Early Adopters. ABOVE-THE-LINE STRATEGIES The brand Hydra will be launched through an aggressive above-the-line communications campaign. A strong pull and profile strategy is to be realized through above-the-line. The advertisements to be used for the campaign must be first used to introduce and recall the brand, differentiate it from the competition, inform the consumers of the values in exchange and persuade their buying decision. Media Planning Keeping in mind the huge size of target audience and relative concentration in certain centers, the media to be used to deliver the communications has been decided. It is only after this that communications are developed to be broadcast through these sources. The media selected for Above-the-line communications are Television, Print, Outdoor, In Store, and Internet. Television Television is the most common medium for mass advertising. For Hydras launch two TV commercials are to be created. It is aimed to promote Hydra as an individualistic, stylized and aspirational sports and lifestyle brand through these commercials. The first TV ad should kick start the campaign and to be followed by other mediums. The second TV ad is to be launched after two weeks of the first commercial. Spots to be bought include lifestyle and sports channels at prime time and evening. Print The print campaign for Hydra will begin simultaneously with the television commercial appearing. The print ads will be complementary to the message of the television ads. The print media to be used is newspapers (The Sun, Guardian) magazines (Mens Health, Womens Health, OK!) and tabloids (Daily Mirror, The London paper). Full back page advertisements in daily tabloids twice a week for first four weeks and medium sized ads three days a week thereafter, are to be placed. Medium sized advertisements in newspapers are to be placed five days a week for the first two weeks; each day for a new flavor (regular plus four). The burst at the launch is to be followed by two ads a week. The magazines ad is to be accompanied with a reader competition as well. Outdoor and In Store Banners, logo and ads are to be placed in public transport systems, high streets, shopping centers and inside the store at points of sale. Internet Internet is to be very strategically used in order to communicate with the target. The market influencers of the World Wide Web are to be targeted through community web sites, blogs, interactive gaming and social networking sites. The web site of Hydra is to include an interactive game where the player would need to keep his level of Hydra high. The game would also be linked to facebook as one of its applications. Video blogging and YouTube channels are also to be used to promote the brand. Hydra ads on the internet would be seen in portals, news and lifestyle sites. BELOW-THE-LINE STRATEGIES It is imperative too design relevant below-the-line communication strategies for the success of the launch of Hydra. Below-the-line communications of Hydra would be a mix of pull and push strategies. These are to be carried over a period of 26 weeks and then reassessed. Sales promotion, organizing and sponsoring events, effective public relations, effective distribution and personal selling are effective techniques used. Sales Promotion In the initial period of launch, sales promotion activities are essential. The aim of aggressive sales promotion would be to make the target market try the product. It is planned that discount coupons offering fifty percent discount to be accompanied in the print ads. It is also planned to have discount coupons for every individual flavor on different days. This would help promote each flavor equally. Different discounts are also planned for department stores and convenience stores. Also, bulk buys in six packs would attract discounts. Through sales promotion, Hydra is to be pushed to the consumers. Events The profile strategy calls for sponsoring events as it helps establish and sustain the brand. It is worthwhile to sponsor only if the brand identifies with the event. With Hydra being an active lifestyle and sports brand, sponsorships of sports and other events would come naturally. It is planned to start with sponsoring corporate sports meets and move on to sponsor international sporting events and other events such as a music festival. Sponsorships and events are a part of the pull strategy. Public Relations Effective PR has to be maintained while launching the brand. It would require liaisons with different press and news agencies. News releases for the brand should be prominently featured. The influence leaders of the society need to be targeted. Print articles regarding health, hydration and fitness are to be released in different publications. Personal Selling The largest buyers of the bottled water industry are the departmental stores. Water is also sold through other merchandisers, convenience stores, news agents, tobacconists, some restaurants, kiosks and vending machines. Personal selling is required to effectively create and maintain strategic relationship with the channels. It is a classic part of the push strategy. Although the sales person would not be selling directly to the end user, its job would be all the more important as it would be dealing in larger quantities with larger parties. INTERNATIONAL LAUNCH LOCATION After the launch of Hydra in the United Kingdom, it is to be launched in the international market as well. It would be done after closely monitoring the performance of the brand in the UK. To launch the brand internationally, the first step is to decide on the new market. Hydra would look to venture into different European markets keeping in mind the proximity to the UK, geographically and culturally. It would look forward to launch the brand in Ireland and France first and then expand to Germany, Spain and Poland. OBJECTIVE After establishing the brand in the UK, the objective of Hydra would be to repeat its local success in the international market as well. In the Irish and the French markets, Hydra would still be an unknown entity. Therefore the first objective is to introduce the brand and create brand awareness. The second objective is to establish Hydra and Hydra! as lifestyle brands. Overall the objective is to culturally fit in the new market. STRATEGIES Ireland and France have been chosen as markets for international launch because they do not differ much from the UK in terms of culture. In terms of market segmentation, the target segments for Hydra are the same as that in UK and so will be the positioning of the brand. Therefore it is planned to go forward with the same communications plan tuned out with local language.

Infinite Virtue :: William Shakespeare Antony Cleopatra Essays

Infinite Virtue IV.viii of Shakespeare's Antony and Cleopatra is a short scene, less than 40 lines, and an entirely unexpected one. The preceding scenes of Act IV, such as Hercules' departure and Enobarbus' desertion, heavily foreshadow Antony's defeat. When Antony wins his battle against Caesar and returns to Cleopatra in IV.viii, the joy of their reunion contrasts with the despair of Act IV. Antony's victory is a strike against fate and a tribute, albeit short-lived, to the power of Egypt. The association of royalty and divinity was a common tradition not limited to the Elizabethans' world picture. In this scene, Antony portrays Cleopatra as a goddess, revealing her connection not only to the macrocosm but also to the more specific functions of the love goddess Isis. Cleopatra is a "great fairy" (IV.viii.12), able to "bless" (IV.viii.13) soldiers with her speech. As the "day o'th'world" (IV.viii.13) who will "ride" (IV.viii.16) in Antony's heart, she more particularly resembles a sun deity, pictured by the Egyptians as riding in a barge and by the Romans as in a chariot. Cleopatra's association with the day continues up until her death; Charmian recognizes that "the bright day is done/and we are for the dark" (V.ii.192-3) and Cleopatra sees that her "lamp is spent" (IV.xv.89). In Act V, the connection is morbid, but here it is vibrant and positive. Yet in both death and life, the close relationship of Cleopatra and Egypt to fire and the higher elements is omnipresent; Antony swears "by the fire/that quickens Nilus' slime" (I.iii.69-70); Cleopatra before her death is "fire and air" (V.2.288); "your serpent of Egypt is bred...by the operation of your sun" (II.vii.26-7) That fire should so often be linked to life is unsurprising, given the common connection between heat and sex, just as the heart where Cleopatra will ride has long been a "bellows" (I.i.9). Also present is an idea of "vital heat", as when Cleopatra invites Iras to "take the last warmth" (V.ii.290) of her lips before her suicide. Whether fortunate or not, Cleopatra is a spirit of vitality. Even Antony gets a taste of residual divinity, perhaps from Cleopatra's having dressed him; he is "infinite virtue" (IV.viii.17) and "lord of lords" (IV.viii.16), echoing the prophecy that "the Lamb shall overcome [the ten kings], for he is Lord of lords and King of kings" (Revelation 17:14). In fighting for Egypt Antony momentarily wrests conquering fate from Octavius, whose statement that "the time of universal peace is near.

Health care ethics Essay -- essays research papers

The basic rights of human beings, such as concern for personal dignity, are always of great importance. During illness, however, these rights are extremely vital and must be protected. Therefore, healthcare providers should make an effort to assure that these rights are preserved for their patients. Likewise, health care providers have the right to expect reasonable and responsible behavior on the part of our patients, their relatives, and friends. This is where the patient’s bill of rights comes into play.   Ã‚  Ã‚  Ã‚  Ã‚  The Patient\\\'s Bill of Rights was first adopted by the American Hospital Association (AHA) in 1973 and revised in October 1992. Patient rights were developed with the expectation that it would contribute to more effective patient care. It aids the patients and their families to understand their rights and responsibilities (Edge et al, 1998).   Ã‚  Ã‚  Ã‚  Ã‚  In theory, once one understood the right, one should be able to reason out the correlative obligations. Below are two obligations to each of the items found in the patient\\\'s bill of rights.   Ã‚  Ã‚  Ã‚  Ã‚  Respect and Dignity.   Ã‚  Ã‚  Ã‚  Ã‚  1. Respect the dignity of the patient by being considerate and caring   Ã‚  Ã‚  Ã‚  Ã‚  2. Do not discriminate based on sex, race or religion, etc.   Ã‚  Ã‚  Ã‚  Ã‚  Identity   Ã‚  Ã‚  Ã‚  Ã‚  1. Hospital staff should wear name badges to identify themselves.   Ã‚  Ã‚  Ã‚  Ã‚  2. Staff members should introduce themselves to you and describe their roles   Ã‚  Ã‚  Ã‚  Ã‚  before care is given.   Ã‚  Ã‚  Ã‚  Ã‚  Participation in Treatment Decisions   Ã‚  Ã‚  Ã‚  Ã‚  1. Provide the patients with their treatment option   Ã‚  Ã‚  Ã‚  Ã‚  2. Allow the patient to participate in the treatment options available   Ã‚  Ã‚  Ã‚  Ã‚  Advanced Directive   Ã‚  Ã‚  Ã‚  Ã‚  1. Advice patients of their rights to make informed medical choices, ask if the   Ã‚  Ã‚  Ã‚  Ã‚  patient has an advance directive.   Ã‚  Ã‚  Ã‚  Ã‚  2. Honor the wishes of the patient as stated in his/her directive as permitted   Ã‚  Ã‚  Ã‚  Ã‚  by law and hospital policy.   Ã‚  Ã‚  Ã‚  Ã‚  Privacy   Ã‚  Ã‚  Ã‚  Ã‚  1. Do not disclose information abo... ...and regulatory standards. Their broad range of patient care, education, public health, social service, and business functions is essential to the health and well being of their communities. These roles and functions demand that health care organizations conduct themselves in an ethical manner that emphasizes a basic community service orientation and justifies the public trust. The health care institution\\\'s mission and values should be embodied in all its programs, services, and activities (Ethical Conduct for Health Care Institutions, 1992).   Ã‚  Ã‚  Ã‚  Ã‚  So although the patient can sue for malpractice, it will be based on laws related to the ethical principles, but not the Ethical Principles themselves. For example, if a patient feels that they were treated differently because of race, they would file a discrimination suit, which is legally sanctioned under other legal legislature. It seems quite complicated, but it is important to recognize the difference between ethics and the law.   Ã‚  Ã‚  Ã‚  Ã‚  Ethical complaints (i.e., the nurse did not treat me with respect) goes before a hospital disciplinary panel, but not before the legal courts.

Brontës Depiction of Women in Jane Eyre :: essays research papers

In Jane Eyre, Charlotte Brontà « uses the female characters to convey her views on Victorian conventions of womanhood. She does this initially by using first-person narrative to help us see the characters in their true form. In this essay I'm going to explain how Brontà « uses the character Jane as porthole for her own views and beliefs. During the period Jane Eyre was set, the 1840's, it was conventional that women were inferior to men and were not entitled to their own opinions or freedom of mind. Brontà « uses Blanche Ingram as an example of a typical woman of the time and the consequences of being so are shown throughout. Brontà « argues this view in her preface that ?conventionality is not morality,? this means that what society may think is widely accepted and respectable, is not necessarily what is right, and she creates Jane Eyre as an example of a woman who believes just this but who has, in the end, become more successful than Blanche. Women in the 19th Century were expected to be beautiful and accomplished or they were nothing. Their decisions were made for them and their work was in the home. Charlotte Brontà « thought this immoral and believed that women should be admired for who they are, not what they look like. To highlight this point she uses the character Blanche Ingram, a young lady ?moulded like a Dian?. When reading of Blanche, we are not presented with a complimentary description, for although many other people may describe her as a beautiful, young and accomplished woman, we hear her description from the voice of Jane, who evidently tends to analyse people with a much deeper meaning than just their appearance, and although Jane does admit that Blanche is young and beautiful, she also describes her to be self-centred and inconsiderate towards others - including Mr. Rochester - to who she appears to show no emotion. This is noticeably illustrated when Jane has been observing Blanche and notes that ?her laugh was satirical and so was the habitual expression of her arched and haughty lip?. The choice of the word ?habitual? shows us that this sort of action is typical of her and that she often acts haughty and satirical. The reader immediately feels contempt for Blanche after this observation, as it portrays her to be arrogant and pretentious, especially as it was an action made towards Adele, who is a described to be a sweet young girl who Jane is fond of. Brontà «'s Depiction of Women in Jane Eyre :: essays research papers In Jane Eyre, Charlotte Brontà « uses the female characters to convey her views on Victorian conventions of womanhood. She does this initially by using first-person narrative to help us see the characters in their true form. In this essay I'm going to explain how Brontà « uses the character Jane as porthole for her own views and beliefs. During the period Jane Eyre was set, the 1840's, it was conventional that women were inferior to men and were not entitled to their own opinions or freedom of mind. Brontà « uses Blanche Ingram as an example of a typical woman of the time and the consequences of being so are shown throughout. Brontà « argues this view in her preface that ?conventionality is not morality,? this means that what society may think is widely accepted and respectable, is not necessarily what is right, and she creates Jane Eyre as an example of a woman who believes just this but who has, in the end, become more successful than Blanche. Women in the 19th Century were expected to be beautiful and accomplished or they were nothing. Their decisions were made for them and their work was in the home. Charlotte Brontà « thought this immoral and believed that women should be admired for who they are, not what they look like. To highlight this point she uses the character Blanche Ingram, a young lady ?moulded like a Dian?. When reading of Blanche, we are not presented with a complimentary description, for although many other people may describe her as a beautiful, young and accomplished woman, we hear her description from the voice of Jane, who evidently tends to analyse people with a much deeper meaning than just their appearance, and although Jane does admit that Blanche is young and beautiful, she also describes her to be self-centred and inconsiderate towards others - including Mr. Rochester - to who she appears to show no emotion. This is noticeably illustrated when Jane has been observing Blanche and notes that ?her laugh was satirical and so was the habitual expression of her arched and haughty lip?. The choice of the word ?habitual? shows us that this sort of action is typical of her and that she often acts haughty and satirical. The reader immediately feels contempt for Blanche after this observation, as it portrays her to be arrogant and pretentious, especially as it was an action made towards Adele, who is a described to be a sweet young girl who Jane is fond of.

Healthy and unhealthy habits Essay

Have you ever wondered, why people do and enjoy bad habits and they know its bad for them? there are danger, damages and effects that people don’t know about bad habits. according to www. wikihow. com, some habits can have serious consequences for our health, such as dangerous deadly heart attacks. and I think that people who have bad habits should realize that they are making fun of death itself. Can you imagine your self lonely, anti-social and unlovable? well, for your info’s, bad habits can cause all of these issues,because a lot of bad habits make you anti-social, also some of them lead to early death, yes early death. beside, do you think that bad habits can make you happy more than sad? i bet you don’t, and i know that changing bad habits is really really hard, and i know how much it take to change them, but being surrounded with friends and family is much better than bad health and loneliness! i know a story about a kid who lost everything, Kareem was a conceited kid, his parents gave him a lot of money and love thinking that he is a good kid, he met bad friends who have bad habits, they taught him how to drink and get drugs, by the days, his parents noticed that he come late to home, and the school too, and he started to say bad words, then, they found out that he was taking drugs, they took him to the hospital, and they healed him, but when he got out, he was trying to find a source of money, because his parents no longer giving him money like before, so he went to his loving grandmother, and he killed her for money, what a poor grandmother, after days, the police found him, and took him to the jail, and this kid learned his lesson, that bad friends wont help him if he got in troubles, and bad habits cant make him happy. Being healthy, happy and having a perfect life is so easy, and i will tell you how. healthy habits can change your life, in addition to that, healthy habits can make you have a fit perfect body, and it can improve your IQ level, improve your skin health, improve your mood and protect you from diseases like heart diseases. First step is learning, learn what are the healthy habits we need everyday, like drinking 8 cups of water everyday, because we lose 4 liters of water by sweating etc. the second step, stick them into your daily routine, if you did, it will no longer be hard for you, final step, see the result, and live a healthy better life. well, i realize that these steps may seem easy, but they are not like what you think they are, some people said that having healthy habits is hard, its hard for us people to change our routine. some people couldn’t do that because they love their bad habits, they love their daily chips, they love their laziness in front of the T. V, but let me tell you something, they think with the short period thinking brain,their brain say to them ( its okay, its just a little piece of pizza, its just a coke, its just a blah blah blah) but, its not just like that, no, they become fatter and fatter and fatter and they don’t realize it until their health become bad, and thats why we should try to have healthy habits. UAE these days is trying to be the best country compared with other countries. don’t we want to see our country name in every wear? don’t we? so lets start with our self. i get really mad and angry for seeing my brothers and sisters in UAE have bad health, and deeply in my heart, i pray for them, as me, i want everyone in UAE to have healthy habits, because i understand that happiness come from healthy lifestyle, and with healthy lifestyle, we become stronger, and we have a clear mind, and that all lead to much more productive society, and the results will show up in our country, and it’ll raise more and more, and our country UAE will be the best of all. Bad habits are bad friends, we have fun with them, then when we get in troubles, they walk away. people should know that their happiness is the payment for their wasted health, and there is nothing more that worth than health. lets all work together, and start from today, lets change our bad habits to healthy, and lets protect our families and loved once from these serious consequences!

McDonald’s quality service

McDonalds shade helping is very evident in tout ensemble turn outlet it has in all over the knowledge domain. Arguably, divine returns its customers in an apt and courteous manner, each customer whenever not satisfied is capably attended to. This is one standard protocol which is implemented in each McDonalds restaurant. Each combination member is practised and oriented by the head stack away manager and its store cranial orbit managers, in order to be efficient in handling the needs of its various customers. In able to make speedy utility possible and to ensure accuracy and security, more spendthrift nourishment restaurants have in mergedd hospitality dose of sale systems ( lance Kroc, friction it out The Making of McDonalds, 1977).This makes it possible for kitchen crew force-out to screen orders place at front sideboard and drive with at the actual time. Wireless systems deed over orders placed at drive by means of speakers to be interpreted by cashiers, as well as kitchen personnel. Drive- through with(predicate) and walk through configurations will allow orders to be taken at one register and gainful at the succeeding window. Modern point of sale systems digest operate on electronic computer networks using a immensely array of softw ar programs. Sales records can be generated and remote access to computer reports can be accustomed to corporate off tripes, managers, troubleshooters, and just about authorized personnel.With this in mind, quality answer at McDonalds is delusive and secured for the betterment of its loyal customers and the connection as well. While disruptive viands restaurants unremarkably have a dining world in which customers can eat the nutriment on the premises, roughly orders ar designed to be taken away, and traditional knock back benefit is rare. Orders are generally taken and paid for at a wide counter, with the customer waiting by the counter for a tray or container for their food. A dri ve-thru service can allow customers to order and array up up food from their cars.Nearly from its inception, fast food has been designed to be eaten on the go and often does not acquire traditional cutlery and is eaten as a finger food (Ray Kroc, Grinding it out The Making of McDonalds, 1977). Common menu items at fast food outlets include look for and chips, sandwiches, pitas, hamburgers, fried chicken, french fries, chicken nug set downs, tacos, pizza, and ice cream, although legion(predicate) fast-food restaurants offer slower foods interchangeable chili, mashed potatoes, and salads.The quality service of McDonalds doesnt end in that respect. The company gives a bounty on each customers wellness in order to repay the loyalty a customer gives to the company. nigh of the large fast food set up are beginning to incorporate healthier garblenatives in their menu as well. For instance, snow-clad meat, snack wraps, salads and fresh fruits are do available. However, some sight see these moves as a tokenistic and commercial measure, rather than an hold reaction to ethical concerns about the world ecology and populates health.McDonalds announced that in surround of 2006, the range of mountains would include nutritional nurture on the packaging of all its products. soon enough amidst the quality service that the company provides, some customers and lobbyists are not contented with what the turgid fast food chain does to subject the various needs of its customers. Because of commercial fierceness on speed, uniformity and low cost, fast food products are often make with ingredients formulated to achieve a legitimate flavor or consistency and to conduct freshness. This requires a high degree of food engineering, the use of additives and processing techniques substantially alter the food from its original form and trim down its nutritional value.Wal-MartThe Wal-Mart Neighborhood Market is chain of grocery stores launched by Wal-Mart in 1998. Th ese stores are designed to be the opposite of vastly enormous superstores. These smaller stores are suppose to entice shoppers with easier parking, less crowded aisles and double-quick checkout. Neighborhood Market stores offer a wide variety of products that includes a full-line of groceries, pharmaceuticals, health and beauty aids, photo developing services, and a special selection of general merchandise. Generally, determined in markets with Wal-Mart Supercenters, they supplement Wal-Marts strong food distribution network.As of May 31, 2007, there were 118 Neighborhood Markets in the United States. unless customer service has also gone(p) downhill in a crowing way. For instance, a customer waited over a half hour for someone to receive and assist me in the bicycle segment, in the long run leaving because no one could be bothered. One of the cashiers called and called for assistance to no avail. The cleaning lady in the infant division, which she believed to be the depa rtment head, that wouldnt even begin to try to pull out me a price on an unasterisked car seat. She told the customer that it must be the same price as another(prenominal) seat which was nearby that was clearly a better quality, more expensive seat.The node feel like the population of this area are being taken emolument of and being treated poorly because of the accompaniment that places to shop are so limited here. Half of the time some people cant recuperate what they are supposed to be look for, simply because it isnt in old-hat anymore. You can forget about conclusion any decent shoes. What has happened to the quality at Wal-mart? I know many people who share my feelings about the way Wal-mart has become, and many of us are considering paying a little more elsewhere to get the service and quality that we prefer.Furthermore, their idea of merchandising has increasingly gotten so cheap and sloppy. If youre looking for lets say sunglasses, dont dare imagine that theyd all be in the same consistent area they are scattered on strips hung at end of aisles in practically any department. How do they control their stock list? Now their inventory approach would be confidential and unpredictable, after all it is Wal-Mart, not Nordstroms. The apathy at Wal-Mart is not proper. You are then left to fend for yourself at the baggage carousel and hope that you retrieved all your bags, as the next order is already hot on your heels.With this in mind, some customer would rather shop on Wal-Mart online. This gives the customers a convenient way of obtain with the use of the internet. It is practical for some people who spent most of their time at home. One simply can straddle through the variety of products by choosing a category. For customers, this is a hassle-free and not time consume at all. The customer spares himself from some objectionable employees that cannot attend to you whenever you need assistance to find a certain product. Yet this is not a sol ution to the demands of customers. Quality service must be assured in every Wal-Mart store.The company must set standard protocols for an employee to perform their job in an objective manner. Perhaps, Wal-Mart is not even considering such(prenominal) yet they have quality presumption with the products that they sell. So, why not imply quality assurance with regards to employee-customer relationships? Wal-Mart is like the McDonalds of department stores because they customer satisfaction and quality service are overlooked and not given proper attention by its company executives.For the employees to perform their job well, the company executives should not hire them simply for the sake of having personnel at their prominent department store.ReferencesRay Kroc, Grinding it out The Making of McDonalds, 1977Wal-Mart 2006 one-year Report, 2006

Information Technology Careers

These days, nurture resources give developed hugely especially with the latest applied science available. One musical mode to manage them is by having a system that use to be called Management cultivation Systems (MIS). Nowadays, the terminology of In directation Technology (IT) is widely used. IT has developed into a familiar and a well paying farm out go into the 21st century. To become an IT master key, one must buzz off a good educational background. Early planning is authorized in superior school. During that time, four historic period of math is required although more than four historic period would be better.The types of math bodes are both Algebras, Geometry, and Trigonometry. some other important class to have is four years of English. Doing well in this subject is very important because this subject helps build good communication skills. innate Science classes much(prenominal) as Biology, Chemistry, and Physics are also requireed to prepare for an IT career. Another class including foreign language is a subject to consider. The nigh important foreign language to know is calculating machine language such as COBOL, C++, PASCAL, and BASIC. In addition, high grades are required in those classes.If you have a poor record in high school, attending junior or community college piece of tail make up for the bad ones. Those schools also dispense as excellent preparatory schools for universities (Bailey 55). Many monstrous colleges invite Management Information Systems as a major. If one chooses that major,MIS can lead into a booming commerce as an IT. The type of school does not really matter, as long as they offer an MIS major with a well-planned curriculum. In IT or MIS, the agate line can be separated into many unlike classifications.MIS generally falls into four categories programming, sales, data-base decision maker, and Information spunk Management (Bailey 155). The more detailed classifications includes Financial MIS, Ma nufacturing MIS, trade MIS, and Human resource MIS. A fiscal MIS provides financial information to all financial managers within and validation (Reynolds 401). A marketing MIS supports managerial activities in the areas of fruit development, distribution, pricing decisions, promotional effectiveness, and sales forecasting(Reynolds 413).A human resource MIS, also called the personnel MIS, is implicated with activities related to employees of the organization (Reynolds 418). The annual salary for an IT victor after he or she receives his or her bachelors degree ranges from $35,000 to $45,000 depending on the gild and his or her experience. Most IT tradeals work in an industrial company rather than a government supervised company. fit in to Khawaja, Government owned companies are less challenging. several(prenominal) IT professionals work in companies or organization such as IBM, Compaq, Intel, Microsoft, and Sun Microsystems.All of these companies have a good reputation in the IT market. If being an IT professional does not satisfy someone as a career such as being a network administrator, he or she can depart the field of his or her profession. They can change their profession into a programmer, a system analyst, a data-base administrator or other fields that IT provides. Furthermore, he or she can work in the same environs even though they can change their profession into something else. That is Renadi 3 one of the advantages working as an IT expert.In conclusion, the development of information technology has transformed itself into a popular and a well paying job entering the new millennium. Possessing knowledge about computers and technology can be a big benefit. The advantage of that is because in the future, every stored or removed information involves the use of technology. As a matter of fact, the need of IT specialists is very essential to manage information decent so that everyone who needs information has fast, accurate irritate to it at the time it is needed and in the form in which it is most useful (Green 59).